News for 'Marketing Campaign'

Olive oil body to focus on India

Olive oil body to focus on India

Rediff.com23 Jul 2007

India, a nation of over one billion people, consumes just 2,500 tonnes of olive oil per year. This dismal fact has now woken up International Olive Council.

Dell India set to turn more enterprising

Dell India set to turn more enterprising

Rediff.com31 May 2013

The PC maker will increasingly focus on its business solutions services, and not just personal computing.

'Mera ghar Rahul Gandhi ka ghar': Cong leaders open their homes to Rahul

'Mera ghar Rahul Gandhi ka ghar': Cong leaders open their homes to Rahul

Rediff.com29 Mar 2023

This comes after Gandhi on Tuesday replied to the Lok Sabha Secretariat's notice to vacate his official bungalow, and said he will abide by the notice.

The A-W Of Desi Guests At the White House Dinner

The A-W Of Desi Guests At the White House Dinner

Rediff.com24 Jun 2023

The dinner Jill Biden and her husband US President Joe Biden hosted for Indian prime minister Narendra Modi, June 22, at the White House brought together, Indians and Americans from so many firmaments.

Liquor policy: Sisodia named as accused in fresh chargesheet filed by ED

Liquor policy: Sisodia named as accused in fresh chargesheet filed by ED

Rediff.com4 May 2023

This is the fourth supplementary and overall fifth charge sheet or prosecution complaint filed in the case by the ED before a designated special Prevention of Money Laundering Act court in Delhi.

How to write an impressive e-mail

How to write an impressive e-mail

Rediff.com30 Sep 2016

Keep it interactive. Be creative and relevant.

How India Saved More Than 100,000 Lives

How India Saved More Than 100,000 Lives

Rediff.com15 Mar 2023

The vaccination drive was only one important part of India's globally recognised pandemic management and response strategy, observes Dr Vinod K Paul.

Political parties bet big on mobile campaigns to woo voters

Political parties bet big on mobile campaigns to woo voters

Rediff.com16 Apr 2014

While phone call-outs was a weapon of choice for the Aam Admi Party in the 2013 Delhi elections, both the Congress and the Bharatiya Janata Party and other national and regional parties are extending their reach to voters through mobile phones, smart phones and in the general election campaign.

Devika Bulchandani has shattered the glass ceiling for good

Devika Bulchandani has shattered the glass ceiling for good

Rediff.com21 Sep 2022

'Devika is a people's person, who simply loves what she does. This reflects in her work; the insights she brings to the table and the way she interacts with people and clients. She has the demeanour of a good captain. Her success is well-deserved.'

RSS chief should join Bharat Jodo Yatra: Cong on his meeting with Imams

RSS chief should join Bharat Jodo Yatra: Cong on his meeting with Imams

Rediff.com23 Sep 2022

The RSS chief, who is engaged in a campaign to increase contact with Muslims, on Thursday visited Masjid and madrassa in Delhi and met Chief Imam of All India Imam Organisation Dr Umer Ahmed Ilyasi, who called the RSS chief 'the Father of the Nation'.

Marketers admit to their digital fears

Marketers admit to their digital fears

Rediff.com10 Apr 2015

It is imperative to invest in real time marketing, even at double speed.

What British PM-elect Rishi Sunak has promised

What British PM-elect Rishi Sunak has promised

Rediff.com24 Oct 2022

Indian-origin Rishi Sunak, who will take over as Britain's prime minister from Liz Truss, on Monday promised 'stability and unity' as his priority.

Budwiser's EPIC response to Qatar beer ban

Budwiser's EPIC response to Qatar beer ban

Rediff.com21 Nov 2022

Budweiser World Cup campaign curbed, not crashed, by Qatar beer ban

State polls: EC order on video vans comes with riders

State polls: EC order on video vans comes with riders

Rediff.com24 Jan 2022

The EC had cautioned that the video van events should not cause inconvenience to the people and should not be a hindrance to smooth flow of traffic.

LIC's Adani Investment: 'Policyholders' Money Is Absolutely Safe'

LIC's Adani Investment: 'Policyholders' Money Is Absolutely Safe'

Rediff.com3 Feb 2023

'It's a clear case of political patronage helping an individual grow.'

How Social Media Turned Porn Biz Upside Down

How Social Media Turned Porn Biz Upside Down

Rediff.com27 Aug 2022

Social media allowed them to connect even more directly with potential clients, and gave them multiple new marketing and outreach channels, explains Devangshu Datta.

Manchester City accused of breaching more than 100 financial rules

Manchester City accused of breaching more than 100 financial rules

Rediff.com6 Feb 2023

City's alleged breaches stretch from the 2009-10 season to the 2017-18 campaign, the league said on Monday.

The Political Mindset On Jobs Needs Change

The Political Mindset On Jobs Needs Change

Rediff.com20 Jun 2023

The challenge is to enhance opportunities for people to generate livelihoods through entrepreneurship, both big and small, argues R Jagannathan.

How climate change is related to market failure

How climate change is related to market failure

Rediff.com4 Dec 2015

Columnist Rajni Bakshi asks if the louder responses to the climate crisis will be those arguing that innovations are viable only when they give handsome and rapid monetary returns?

UK PM Race: Rishi Sunak Trails Liz Truss

UK PM Race: Rishi Sunak Trails Liz Truss

Rediff.com22 Jul 2022

Foreign Secretary Liz Truss has extended a commanding 28 point lead over former British chancellor of the exchequer Rishi Sunak in the race to be the next leader of the Conservative party and the United Kingdom's prime minister, according to the latest YouGov survey.

Boycott calls force advertisers, celebrities to increase safeguards

Boycott calls force advertisers, celebrities to increase safeguards

Rediff.com7 Nov 2022

American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. For present-day advertisers and celebrities, this fear is showing up in the response they receive from social media to their brand communication. This is something AU Small Finance Bank and online food delivery platform Zomato recently experienced with their advertisements.

Kurkure adopts an innovative marketing strategy

Kurkure adopts an innovative marketing strategy

Rediff.com12 Jan 2010

Kurkure now on will be less about flavours and more about ingredients.

G-7 must support India's efforts in combating climate change: Modi

G-7 must support India's efforts in combating climate change: Modi

Rediff.com27 Jun 2022

Asserting that India's dedication to climate commitments is evident from its performance, Prime Minister Narendra Modi on Monday hoped that rich countries of G-7 will support India's efforts in combating climate change and invited them to tap the huge market for clean energy technologies emerging in the country. In his remarks at the session on 'Investing in a better Future: Climate, Energy, Health' at G7 Summit, Modi highlighted India's track record and said it has achieved the target of 40 per cent energy-capacity from non-fossil sources nine years before time. "The target of 10 per cent ethanol-blending in petrol has been achieved 5 months before time.

Delhi set for high-stakes MCD polls on Sunday

Delhi set for high-stakes MCD polls on Sunday

Rediff.com3 Dec 2022

The stage is set for the high-stakes civic polls in Delhi on Sunday, with poll authorities and security forces all geared up for the elections, largely being seen as a three-way contest among the Aam Aadmi Party, the Bharatiya Janata Party and the Congress.

New media begins to flex muscle

New media begins to flex muscle

Rediff.com7 Apr 2008

In India, traditional media, such as television and print, account for over 80 per cent of the total advertising industry. However, advertisers in India are slowly realising the potential of digital advertising media led by internet and mobile. Microsoft recently made a successful campaign for for what was perceived as an un-cool software on accountancy. The Ideawins website led to 1.5mn downloads of the software in one year, which was three times their original sales target.

Historic! Rishi Sunak to be UK's 1st Indian-origin PM

Historic! Rishi Sunak to be UK's 1st Indian-origin PM

Rediff.com24 Oct 2022

Rishi Sunak on Monday is all set to make history on Diwali as Britain's first Indian-origin prime minister after being elected unopposed as the new leader of the governing Conservative Party, following Penny Mordaunt's withdrawal from the race.

Stock markets' rise: A happy surprise!

Stock markets' rise: A happy surprise!

Rediff.com21 May 2009

The prime minister's comments so far suggest that he is aware of the burden of expectations; indeed, during the election campaign, he spoke somewhat uncharacteristically about a 100-day agenda.

Tanla publishes mobile mkt guide in UK

Tanla publishes mobile mkt guide in UK

Rediff.com12 Feb 2008

Tanla Mobile Ltd, a wholly-owned subsidiary of wireless messaging solution provider Tanla Solutions Limited, has published a marketing and advertising guide in the UK.

As British MP Rishi Sunak took oath on Bhagavad Gita

As British MP Rishi Sunak took oath on Bhagavad Gita

Rediff.com24 Oct 2022

Here are some facts about Rishi Sunak and his India connections.

Now, Maruti takes a dig at Hyundai

Now, Maruti takes a dig at Hyundai

Rediff.com23 Jun 2009

Shows i10 in poor light two weeks after Hyundai took swipes at Ritz.

KKR need sound opening balance vs heavyweights CSK

KKR need sound opening balance vs heavyweights CSK

Rediff.com22 Apr 2023

Kolkata Knight Riders will be desperate to press the reset button and snap their three-match losing streak when they face Chennai Super Kings in the IPL match in Kolkata on Sunday.

Will cricket break fresh ground in untapped US market?

Will cricket break fresh ground in untapped US market?

Rediff.com26 Aug 2016

Cricket will seek to reach out to the untapped American market when the sport's most followed practitioners, India, lock horns with the West Indies in their maiden international game in the US on Saturday.

Trump announces 2024 presidential run, files papers

Trump announces 2024 presidential run, files papers

Rediff.com16 Nov 2022

Former United States president Donald Trump has announced that he will run for the president in 2024 to make America 'great and glorious' again, vowing to fight like no one to defeat the 'radical left Democrats' that are trying to destroy the country from within.

Rishi Sunak vows to crack down on Islamist extremism, calls it 'significant threat'

Rishi Sunak vows to crack down on Islamist extremism, calls it 'significant threat'

Rediff.com3 Aug 2022

British-Indian prime ministerial candidate Rishi Sunak on Wednesday pledged a crackdown on Islamist extremism, the UK's most "significant terror threat", with a widened government definition of extremism and strengthening existing terrorism legislation.

After wifi at the Taj, Modi revives campaign for 'digital' India

After wifi at the Taj, Modi revives campaign for 'digital' India

Rediff.com1 Jul 2015

The push to connect India and drive a national fibre optic network, first approved by the last government in 2011, has made slow progress

In 2018 will the markets see a bull run or be in a bear hug?

In 2018 will the markets see a bull run or be in a bear hug?

Rediff.com4 Jan 2018

Valuations are much higher than the consensus earnings expectations warrant and also much too high in historical terms, says Devangshu Datta.

'Adani affair overshadowed Budget's stability, prudence'

'Adani affair overshadowed Budget's stability, prudence'

Rediff.com6 Feb 2023

'That is the one headline the world is reading about India this week, and it is a potentially damaging story...' 'I don't think a panic mentality has set in, but this story is one that investors and market watchers are absolutely seized with.'

GM to offer money-back guarantee on its vehicles

GM to offer money-back guarantee on its vehicles

Rediff.com11 Sep 2009

In its first major marketing campaign since emerging from bankruptcy, GM is putting its new chairman Edward E Whitacre Jr in the spotlight as the spokesman for the offer to give customers a full refund within 60 days on any GM car or truck, The New York Times said.

How to live life to the fullest: Learn it from Abbott!

How to live life to the fullest: Learn it from Abbott!

Rediff.com8 Oct 2015

The branding initiative coincides with the company's expansion.

China faces 'new Covid situation': Xi Jinping

China faces 'new Covid situation': Xi Jinping

Rediff.com26 Dec 2022

In his fresh directive, Xi said that more targeted patriotic health campaigns should be conducted as the country's COVID-19 epidemic prevention and control faces new situations and new tasks.